The Art of Coaching with Loran Storts

It’s funny, I call it a business but really it is a hobby turned big.
— Coach Loran


There is an old saying that goes, "when the student is ready, the master appears." And, I'm not superstitious, but I am a little stitous, so there is definitely a part of me that believes people can be placed into your life at a certain time for a certain reason, and Loran Storts is one of those people. Athletics has driven my life for as long as I can remember, so naturally I wanted to be a coach...but there isn't really a major in college for cross country coaching. Not to mention, the job market or lack thereof, so at some point in my sophomore year I wrote it off. But as fate would have it, I was introduced to Loran just as I was entering the job search since he is one of those community focused people that seems to know everyone in Des Moines. After our first interaction it was clear that we had far more in common than the finance world, and I quickly took him up on an offer to coach out at his summer running camp. He helped me realize that coaching was not only a viable option, but one that suited my strengths. In this episode Loran and I talk a lot about the Art of Coaching, and he shares his experience working with the middle school and high school runners just getting started  up to the adults like me training for IRONMAN. If you or someone you know has ever thought about coaching or even just starting your own business, this is a must listen, as Loran goes over why he made the shift from the corporate world, as well as the few specific things he focused on that has made his business successful. 

In this episode we talk a little bit about the scientific side of training and mention a resource we both use called INFINIT Nutrition, which makes customized hydration and workout mixes for your specific needs. I highly encourage you guys to try this stuff out and if you do you can use the link :, along with code SweatEquity for 10% off. We also go talk about the Training peaks platform, which is where you can find some of the training plans that I have developed. Awhile back I did a quick solo episode called plus minus equal, which is the training system of the legendary trainer Frank Shamrock where you get better by working with someone better than you, someone at your level, and helping someone that is still coming up through the ranks. This conversation dives deep into coaching philosophy, and some of these aspects are reflected in that, but I think one that might even be added to the plus minus equal should be opposite, as Loran focuses heavily on the Art side and I am more geared towards the Science side, it is important to bounce ideas off someone who has a different approach altogether. 

Let me know what stands out to you in the review section on iTunes that would be incredible. 

Griffin Jaworski